schreuders sport geschiedenis


Schreuders Sport is a family business that is proud of its century of history.


In 1918, Piet Schreuders opened a shop for rope and brush-making and stable equipment at Hoogstraat 62 in Leerdam. He later expanded his product range to include fishing goods. After Mr. Schreuders passed away in 1946, the widow Mrs. Schreuders-Emck asked her brother Niek Emck to continue running the shop. By that time, Schreuders had become an established name in Leerdam and the surrounding area, so they decided to keep the name.
p.l. schreuders sport oprichting

The first steps in the skating market

Niek Emck and his eldest son Piet soon realised that they had to expand their product range. In the early 1950s, they decided to begin selling sporting goods and ice skates. The skates were produced by the gentlemen themselves. In the evening, they assembled the skates that would be sold in the shop the next day.
schaatsmarkt niek emck

The sons

In 1955, his son Roel also started working in the store. His brother Piet had started focusing on camping gear. In 1961 he founded the Avento® tents and caravan factory, continuing later under Kip Caravans. Roel went to farmers in the surrounding area to sell rope and stable equipment. In addition to farmers, they also soon began supplying stores - the start of their wholesale trade.
avento kip caravans tenten

The new international network

In 1963, Niek Emck retired and transferred the company to his sons. In that same year, Roel Emck started trading plastic articles (buckets, containers, etc.) wholesale. Soon after, a wholesale business in ice skates for the brand Ballangrud followed. Due to lower production costs, they began collaborating with Romanian suppliers. In 1965, they also started their first talks with Chinese suppliers for skates and rain wear.
internationaal netwerk Ballungrud niek emck roel emck

The old rhine barge

The wholesaler was bursting at the seams, and the brothers started their search for extra storage space. In 1968 Roel came up with a creative and playful solution, and they set up base on an old Rhine barge at the Leerdam port. The barge was 75 m by 9.75 m, referred to as a 1.000 tonne barge, and was completely stripped of its interior. This helped create ample storage space close to the shop.
schreuders sport oude rijnaak

Continued growth

In 1970, it became clear that the barge was too small as well. Their Romanian connection offered a solution: the brothers purchased four Quonset huts through their network. The huts had a storage capacity of 1.200 m² and were located on the new Oud-Schaijk industrial area in Leerdam.
schreuders sport romney loods leerdam

New construction

The wholesaler's success continued, meaning that the Quonset huts would also not have a long service life. More storage capacity was needed. In 1980, the new construction for Wintersport Leerdam was completed. This enabled Schreuders Sport to grow from its initial 1.200 m², to its current area of 55.000 m² of warehouse space.
wintersport leerdam

Schreuders Sport International B.V.

In 1982, the Emck brothers decided to split up the retail and wholesale activities. From that point, Roel was to continue the wholesale business. The general partnership (vof) was then converted into Schreuders Sport International B.V. Under this name, the company grew into a successful importer/wholesaler operating internationally using only in-house brands. In 2002, the fourth generation came to its own in the family business; Niels took over the day-to-day management of his father's business starting in 2007.
Schreuders Sport International B.V. niels emck

New corporate identity

In 2017 Schreuders Sport got a fresh new look. A customised logo was placed on all communications, with a more modern design and a new tagline. The house style translated the ambitions of the company into a sporty and customer-friendly design. In 2018, the completely updated website was launched in line with the new house style.
schreuders sport huisstijl

Present day

Nowadays, the company focuses on sport, outdoor and leisure products, with its main product range collections including:

  • Nijdam - Skating Starts Here!
  • Avento - Made for Performance
  • Waimea - Fun in the Sun
  • Ralka – Keeping you dry, no matter what
  • Abbey - Outdoor Adventures
  • Winter-grip - Winter Footwear
nijdam avento abbey waimea winter-grip

A few highlights

In its 100th year history, the company has experienced many highlights, including:

1918 Founding of the company by Piet Schreuders
1949 Taking-over of the store by Niek Emck
1955 Roel Emck joins the store, representing the third generation
1968 Rhine barge commissioned
1971 Construction of the four Romanian Quonset huts
1980 Completion of the new construction of Wintersport Leerdam B.V.
1991 Sale of more than 850.000 trilobal tracksuits
1996 Traditional Dutch brand Nijdam® added to the portfolio
1999 Launch of the website
2001 Sale of more than 500.000 aluminium scooters
2005 Sale of more than 600.000 custom-made backpacks (1 model)
2007 Niels Emck takes over daily management, representing the fourth generation
2008 Launch of the website, in which the Schreuders Sport inline skates and skating collection gets its very own spot
2008 - 2013 Five harsh winters result in the sale of millions of pairs of ice skates
2017 Schreuders Sport introduces its completely new corporate identity
2018 100th year anniversary
schreuders sport

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